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Every day four women die because of domestic violence in the US. In the majority of violent relationships the workload of household chores is unequal, and in the US in general women spend twice as much time on household chores as men.  So we found a way to reach women in violent relationships without their violent partner knowing it.

We made a caring label.


Creative Conscience 2020, Bronze

Caring Label - domestic violence - H&M


We put the Caring Labels in our items for women, to give women a secret way to seek help and get out of the unhealthy relationship.

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