DARK MUSIC KILLS DARK FEELINGS
Metalheads are known for being evil and aggressive, but studies show that if you’re allowed to express your anger through music, you’re less likely to express it on someone else’s face. The Danish heavy metal festival, Copenhell, is the festival with least violence, and wants people to know that heavy metal has a peaceful effect on its listeners’ emotions.
Creative Conscience 2020, Shortlist
Both variations of the font was used in the campaign to symbolize the dualtiy of a metalhead:
Their gloomy appearance versus ther inner softness.
All elements of the campaign, visualizes this duality, too.
The t-shirts and tattoo-designs also work as a tool for metalheads to show their soft sides whenever they face sceptism. They simply have to use an instagram filter to show that the music makes them calmer, happier and more peaceful.